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Growth · September 25, 2015

The Startup Chat - 36: Lead nurturing for B2B startups

How to warm up your cold leads in sales & marketing.

The Startup Chat - 36: Lead nurturing for B2B startups launched on September 25, 2015 with 66 votes, #919 of 3,463 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 11 years on.

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What it does

Lead Nurturing is essential in any type of email campaign. Whether it's a cold email sales situation or an inbound marketing email, bringing customers along is key.

Unfiltered insights and actionable advice straight from the trenches of startup and business life. In this episode we talk about nurturing leads. Both cold and warm leads are important in your sales and marketing efforts. Today we’re going to consider cold leads as a sales effort and warm leads as a marketing effort where people have opted in. Cold emailing is becoming more and more popular, especially in the B2B space. Viral apps were all the promise a few years ago, but not startups are realizing that they have to communicate with customers directly. The most important part of building a list is making sure that the list is the right one for your goals. Using a tool like ClearBit will get…from thestartupchat.com

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