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Life & fun · February 19, 2018

The Startup Playbook

How-to guide for building your startup from the ground up

The Startup Playbook launched on February 19, 2018 with 548 votes, #14 of 2,635 launches that month and more than 99% of that year's launches. The site was still online in September 2026, 8 years on.

In plain words

The Startup Playbook is a how-to guide designed for aspiring and current entrepreneurs. Written by founders, it covers the entire startup journey, including whether entrepreneurship is the right path, evaluating business ideas, securing funding, and managing a company. The guide addresses practical considerations at each stage of building a startup from inception onward.

written from the facts on this page · September 2026

From the sources

Thinking of doing a startup? Looking to optimize your chances for success? The Startup Playbook is the go-to guide for startups, covering everything from whether a startup is the right path for you, to how to know if your idea is good, to how to get funding and even how to run your company. Written by founders for founders. Forward by Brad Feld.

The Startup Playbook is our personal how-to guide for building your startup from the ground up. In it, you’ll find a collection of the major lessons and shortcuts we’ve learned that will shift the odds in your favor. We’re sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you.

The Startup Playbook is the Amazon best-selling startup book that’s been so popular we’ve just released its 3rd edition. Find out why thousands of entrepreneurs are now using The Startup Playbook as their go-to resource to help build their new startups. This edition has been updated, expanded, and improved to make it even easier for the first-time entrepreneur to shift the odds of startup success in their favor. We’ve also including a new foreword by Brad Feld, author of Venture Deals . The things that made the earlier editions of The Startup Playbook a success remain – it’s still our personal how-to guide for building your startup from the ground up. In it,…from startup-playbook.com

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