The Startup Way
The new book from Eric Ries, author of The Lean Startup
The Startup Way launched on October 17, 2017 with 507 votes, #21 of 3,169 launches that month and more than 99% of that year's launches. The site was still online in September 2026, 9 years on.
In plain words
The Startup Way is a book by Eric Ries that examines how startup practices can be applied across organizations of any size or industry. Drawing on principles from his previous work, Ries explores how companies can adopt entrepreneurial approaches to navigate modern uncertainty. The book is designed for business leaders and managers seeking to implement startup methodologies within established organizations.
written from the facts on this page · September 2026
From the sources
From New York Times bestselling author of The Lean Startup, Eric Ries, The Startup Way explores how the practices of successful startups can apply to any organization looking to navigate the uncertain waters of the twenty-first century. The new book explores how any company, regardless of size or industry, can act entrepreneurially.
How modern companies use entrepreneurial management to transform culture and drive long-term growth
Entrepreneur and founder of the Lean Startup movement, Eric Ries, reveals how startup principles can be used by organizations ranging from established stalwarts to early-stage upstarts. Download an artistic interpretation of The Startup Way when you subscribe. Get access to exclusive video content , case studies , and The Leader's Guide community when you order a hardcover. Codes available in the initial printing of the US hardcover edition of The Startup Way. Redeem a bonus code See what the media has to say about entrepreneurial management. The Lean Startup is a movement that is transforming how new products are built and launched. Entrepreneur and founder of the Lean Startup movement,…from thestartupway.com
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