The Startup Way
The new book from Eric Ries, author of The Lean Startup
In plain words
The Startup Way is a book by Eric Ries that examines how startup practices can be applied across organizations of any size or industry. Drawing on principles from his previous work, Ries explores how companies can adopt entrepreneurial approaches to navigate modern uncertainty. The book is designed for business leaders and managers seeking to implement startup methodologies within established organizations.
written from the facts on this page · September 2026
From the sources
From New York Times bestselling author of The Lean Startup, Eric Ries, The Startup Way explores how the practices of successful startups can apply to any organization looking to navigate the uncertain waters of the twenty-first century. The new book explores how any company, regardless of size or industry, can act entrepreneurially.
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