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Life & fun · April 12, 2015

themidgame

Connecting brands with influencers (YC15)

themidgame launched on April 12, 2015 with 126 votes, #240 of 3,600 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 11 years on.

What it does

Makrwatch represents independent creators and helps brands scale influencer marketing. Trusted by 620+ brands across 34k+ sponsorships.

We represent independent creators. We find the brand deals, negotiate the terms, and handle everything in between, so sponsorships become a real revenue stream, not a side hustle. We filter the noise, vet every opportunity, and make sure only the right brands reach your calendar. We pitch your channel to brands every week, leveraging years of relationships to bring you partnerships that genuinely fit your content and audience. Fair rates, clean contracts, your creative freedom protected. No usage rights grabs. No IP clauses buried in the fine print. We manage briefs, timelines, revision rounds, brand communications, invoicing, follow-ups, and payment tracking. You'll know exactly where…from makrwatch.com

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