Tolstoy

In plain words

Tolstoy is a platform for creating branching videos that allow viewers to interact with content through clickable choices. Sales teams, support staff, recruiters, and marketers use it to build personalized video experiences on websites and apps. The tool supports applications including customer support via video chat, candidate screening, and video-based outreach. It enables organizations to create dynamic, non-linear video funnels tailored to individual user responses.

written from the facts on this page · September 2026

From the sources

Build innovative, personalized video funnels to interact with users on your website & inside your app. Use Tolstoy for video chat support, video talent screening, video prospecting, and more!

Tolstoy is the Shopify shoppable video and UGC app used by 5,000+ brands. Create AI video, publish on product pages, add virtual try-on. Start free.

Tolstoy helps ecommerce teams create on-brand content, publish shoppable video and onsite experiences, and guide shoppers with catalog-powered recommendations. Show product videos and UGC across your site, app, email, and SMS. Track which assets engage and convert, and how deeply shoppers browse. Create product stories, routine builders, quizzes, and shoppable modules from your catalog, Brand DNA, UGC, reviews, and media. Brand DNA gives the agent your voice, visual identity, audience, products, and creative references, so every image and video starts on-brand. Start with a proven creative format, swap in any product, and make campaign-ready variations without rebuilding the concept.…from gotolstoy.com

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