UI Breakfast Podcast #43: User Experience in Ecommerce with Kurt Elster
Exploring all steps in the purchasing flow of online stores
UI Breakfast Podcast #43: User Experience in Ecommerce with Kurt Elster launched on December 15, 2016 with 61 votes, #928 of 3,449 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 9 years on.
What it does
We’re back after a short break! Today we’re exploring user experience in online stores. Our special guest is Kurt Elster, the guru of ecommerce and the founder of Ethercycle. We break down the entire purchasing flow and explore design specifics of each step: product list, item description, shopping cart, and checkout. You’ll learn how to showcase your products, reduce friction, a
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