UI Breakfast Podcast #45: SaaS Email Marketing Secrets with Christoph Engelhardt
Best practices for email marketing throughout the lifecycle
UI Breakfast Podcast #45: SaaS Email Marketing Secrets with Christoph Engelhardt launched on December 29, 2016 with 74 votes, #579 of 3,449 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 9 years on.
What it does
Email marketing for software products differs from classic content marketing. We’re looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You’ll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transaction
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