Use Quizzes as Lead Magnets – EmbedQuiz
I've been working on this project for the last 6 months. Most businesses have a hard time generating leads and every small improvement in the conversion rates can mean a huge positive change for a company's revenue, so I started creating a tool, that helps companies create better converting lead magnets. When we talk about quizzes, people usually think of simple math and geography quizzes. But lead magnet quizzes can be company audits, routine or workout recommendations, product quizzes, etc. A lead magnet quiz provides an interesting valuable piece of information, that helps the user with a…
In plain words
EmbedQuiz is a tool that helps businesses create interactive quizzes to capture customer leads. The platform enables companies to build personalized quizzes such as product recommendations, audits, or fitness routines that provide users with valuable answers while collecting contact information. Designed for businesses struggling with lead generation, EmbedQuiz leverages the psychological principle that people are more motivated to complete tasks they've started, resulting in higher conversion rates compared to traditional lead magnets.
written from the facts on this page · September 2026
From the sources
In the maker’s words, at launch
I've been working on this project for the last 6 months. Most businesses have a hard time generating leads and every small improvement in the conversion rates can mean a huge positive change for a company's revenue, so I started creating a tool, that helps companies create better converting lead magnets. When we talk about quizzes, people usually think of simple math and geography quizzes. But lead magnet quizzes can be company audits, routine or workout recommendations, product quizzes, etc. A lead magnet quiz provides an interesting valuable piece of information, that helps the user with a personalized solution to a problem. According to most studies covering lead magnet quizzes, they have higher conversion rates because of the Osvianskina effect (https://en.wikipedia.org/wiki/Ovsiankina_effect, When filling out a quiz, people are more likely to give their contact info to receive results.) and also the personalized results are more interesting than lead magnet PDF-s. My goal with EmbedQuiz was to at first create a tool, that is completely free and stays free and later introduce more advanced features that are paid. Currently, EmbedQuiz has all the free features and no paid plan. It saves results to the user's own Google Drive into a Sheets document. So the results are not stored on our servers and can be imported easily into any Google Sheets compatible service.
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