UTM.io
The easiest way to build and manage trackable links ⛓
UTM.io launched on June 15, 2018 with 259 votes, #74 of 2,654 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 8 years on.
In plain words
UTM.io is a free web application that helps users build and manage trackable links for marketing campaigns. It simplifies the process of adding UTM parameters to URLs, enabling tracking across email and social media channels. The tool allows marketers to quickly set up link tracking and then analyze the resulting data to understand campaign performance and optimize their marketing efforts.
written from the facts on this page · September 2026
From the sources
UTM.io - Is a Free UTM builder that makes it easy and fast to set up tracking on every link, leaving you free to dive into the data to learn how you can maximize the effectiveness of your email and social media campaigns.
UTM tracking made consistent. Build UTM links, enforce naming rules, and get clean data in GA4 and Adobe. Trusted by Shopify & HubSpot. Start free.
Build, manage & enforce consistent UTM links across your entire organization. Get clean campaign data in Google Analytics, Adobe, and every analytics tool. Enable your team to create consistent links by saving commonly used parameters and defining link creation rules. Create separate workspaces for different teams and departments in your organization. Create custom rules to lock down the link builder for downstream users & enforce UTM conventions. Force any rule on different users or user groups to ensure consistency across campaigns. Get UTM conventions training and the best possible UTM taxonomy set up to ensure cleaner analytics reporting. Reconfigure the UTM builder to adapt to your…from web.utm.io
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