Varify.io
A/B testing -> The Google Optimize Successor
Varify.io launched on March 27, 2024 with 488 votes, #37 of 4,270 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 2 years on.
In plain words
Varify.io is an A/B testing platform designed as a Google Optimize alternative. It allows users to create experiments using either a visual editor or code editor, requiring no programming knowledge. The service includes unlimited experiments, traffic, and team members for a fixed monthly price of 99€, with a 30-day free trial available without requiring a credit card. It targets marketing and product teams who need accessible experimentation tools.
written from the facts on this page · September 2026
From the sources
Varify.io, Google Optimize's successor, offers unlimited experiments, traffic, and team members for a fix price of 99€/month. Enjoy a 30-day free trial, no credit card needed. Create A/B tests with a visual or code editor, no programming skills required.
Transparent pricing. Unlimited Traffic. Powerful testing.
Varify's AI assistant turns your idea into a finished experiment. The results end up directly in your analytics tool - one data source, nofrom varify.io
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