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Growth · October 22, 2015

Voice & Tone

Mailchimp's content style guide

Voice & Tone launched on October 22, 2015 with 97 votes, #429 of 4,175 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 10 years on.

Visit styleguide.mailchimp.com ↗Voice & Tone alternativestop 10% of October 2015

What it does

Guidelines and resources for web writers and editors. Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, educational content, accessibility, translation, copyright, and more.

One way we write empowering content is by being aware of our voice and our tone. This section explains the difference between voice and tone, and lays out the elements of each as they apply to Mailchimp. What’s the difference between voice and tone? Think of it this way: You have the same voice all the time, but your tone changes. You might use one tone when you're out to dinner with your closest friends, and a different tone when you're in a meeting with your boss. Your tone also changes depending on the emotional state of the person you’re addressing. You wouldn’t want to use the same tone of voice with someone who’s scared or upset as you would with someone who’s laughing. The same is…from styleguide.mailchimp.com

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Source: Product Hunt launch ↗

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