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Growth · May 1, 2025

WAConversionTracking

Track WhatsApp Chats as Conversions in Google Ads

WAConversionTracking launched on May 1, 2025 with 1 votes. The site was still online in September 2026, 1 year on.

What it does

Stop tracking just clicks — track real WhatsApp conversations as conversions in Google Ads. Start optimizing your Google Ads campaigns correctly for WhatsApp leads today.

WAct connects directly to your WhatsApp API, allowing you to attribute your WhatsApp chats to your Paid Ads campaigns. If you only track WhatsApp button clicks, not actual chats, you'll keep optimizing for the wrong customers, wasting budget on clicks that don't convert. Capture ad IDs and UTM data when a chat starts, linking each WhatsApp lead to the exact campaign, keyword, and platform that generated it. Send accurate WhatsApp conversion events back to your ad account, so bidding algorithms optimize for traffic that actually converts. Optimising for real WhatsApp leads reduces wasted ad budget and lowers your cost per lead. Every visitor lands on your website with a unique ad identifier…from waconversiontracking.com

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