We ungated our product (no signup)–is it a good idea?
Users within our ICP were dropping off during or right after the signup process, never reaching that crucial “aha moment” where they truly see the value in our product. Typically, this moment happens when they’ve created an interactive demo they’re happy with. We were like... "let's just do it". So, we decided to ungate our product—removing the signup step entirely at this stage of the user journey. Of course, users can still sign up if they want to continue using the product, but our aim was to reduce friction and align with the supposed future of product-led growth, where ungated…
We ungated our product (no signup)–is it a good idea? launched on August 28, 2024 with 19 votes, #1,011 of 5,471 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 2 years on.
In plain words
This is a case study about removing signup requirements from an interactive demo product to reduce user friction. The makers observed that target users were dropping off before experiencing the product's value—the "aha moment" of creating a demo they're satisfied with. By ungating access, they aimed to let users reach that realization before committing to an account. While the change increased usage spikes, results remain mixed, with some users creating low-quality demos, suggesting the approach requires refinement.
written from the facts on this page · September 2026
From the sources
Showcase your product with interactive product demos and guides that can be easily shared as a link or embedded in your website and blogs. Drive product adoption, increase engagement, and boost retention.
In the maker’s words, at launch
Users within our ICP were dropping off during or right after the signup process, never reaching that crucial “aha moment” where they truly see the value in our product. Typically, this moment happens when they’ve created an interactive demo they’re happy with. We were like... "let's just do it". So, we decided to…
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