Life & fun · alternatives · 2026

24 alternatives to Aaker on Branding

20 Principles That Drive Success

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Aaker on Branding launched in 2017; newer entries below may have overtaken it.

1. 1
   Sticky Branding▲64

   12.5 principles to stand out & attract customers

   2016 · namecheap.com · its alternatives →

2. 2
   Logo Design Love▲91

   Case studies and examples of building iconic brands

   2015 · amazon.com · its alternatives →

3. 3
   Be The Brand▲60

   The Ultimate Guide to Building Your Personal Brand

   2016 · amazon.com · its alternatives →

4. 4
   Emotional Branding▲63

   The new paradigm for connecting brands to people

   2016 · amazon.com · its alternatives →

5. 5
   The 22 immutable laws of branding▲68

   A classic from 2002 - still very valid and a must read

   2015 · amazon.com · its alternatives →

6. 6
   The Success Principles▲56

   How to get from where you are to where you want to be

   2015 · amazon.com · its alternatives →

7. 7
   The Appreneur Playbook▲69

   Game-changing mobile app marketing advice from the pros

   2016 · amazon.com · its alternatives →

8. 8
   The Innovator's Solution▲69

   Creating and sustaining successful growth

   2015 · amazon.com · its alternatives →

9. 9
   Inspired▲83

   How to create products customers love

   2015 · amazon.com · its alternatives →

10. 10
    The Useful Brands Playbook▲86

    A practical look at how organizations can succeed

    2015 · its alternatives →

11. 11
    Think First▲66

    The no-nonsense approach to creating successful products

    2015 · amazon.com · its alternatives →

12. 12
    Designing For Emotion▲79

    On brand personality and delighting users

    2015 · abookapart.com · its alternatives →

13. 13
    Innovator's Dilemma▲202

    The seminal business book

    2015 · amazon.com · its alternatives →

14. 14
    Unlabel: Selling You Without Selling Out▲69

    How to create an authentic brand

    2015 · barnesandnoble.com · its alternatives →

15. 15
    The Four Steps to the Epiphany▲70

    Successful strategies for products that win

    2015 · amazon.com · its alternatives →

16. 16
    Marketing for Product People▲114

    Launch your digital product with confidence

    2016 · justinjackson.ca · its alternatives →

17. 17
    Startup CEO▲64

    A field guide to scaling your business

    2015 · amazon.com · its alternatives →

18. 18
    Mad Genius▲65

    A manifesto for entrepreneurs

    2016 · amazon.com · its alternatives →

19. 19
    The Hardware Startup▲62

    Building your product business and brand

    2015 · its alternatives →

20. 20
    Shortcuts to Success and Happiness▲65

    A step-by-step approach to build a business & thrive

    2015 · its alternatives →

21. 21
    Meaningful: The Story of Ideas that Fly▲61

    Building ideas that make successful products

    2015 · amazon.com · its alternatives →

22. 22
    Reinventing You▲68

    Define your brand, imagine your future

    2015 · amazon.com · its alternatives →

23. 23
    Make Your Mark ▲83

    Creative's guide to building a business with impact

    2014 · behance.net · its alternatives →

24. 24
    Advertising Reach and Frequency▲62

    Maximizing advertising results through effective frequency

    2016 · amazon.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →