Growth · alternatives · 2026

24 alternatives to The 22 immutable laws of branding

A classic from 2002 - still very valid and a must read

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. The 22 immutable laws of branding launched in 2015; newer entries below may have overtaken it.

1. 1
   The 22 Immutable Laws of Marketing▲1

   The guiding laws of marketing

   2015 · its alternatives →

2. 2
   Logo Design Love▲91

   Case studies and examples of building iconic brands

   2015 · its alternatives →

3. 3
   Unlabel: Selling You Without Selling Out▲69

   How to create an authentic brand

   2015 · its alternatives →

4. 4
   The Laws of Simplicity▲67

   Simplicity: Design, Technology, Business, Life

   2015 · its alternatives →

5. 5
   Emotional Branding▲63

   The new paradigm for connecting brands to people

   2016 · its alternatives →

6. 6
   Be The Brand▲60

   The Ultimate Guide to Building Your Personal Brand

   2016 · its alternatives →

7. 7
   Sticky Branding▲64

   12.5 principles to stand out & attract customers

   2016 · its alternatives →

8. 8
   How To Build Your Personal Brand In The 21st Century▲136

   The ultimate guide to building your personal brand

   2017 · its alternatives →

9. 9
   The 46 Rules of Genius▲65

   An innovator's guide to creativity

   2016 · its alternatives →

10. 10
    Branding Essentials - From Hubspot and Moo▲71

    The essential guide to branding your company

    2016 · its alternatives →

11. 11
    Data-Driven Marketing▲73

    The 15 Metrics Everyone in Marketing Should Know

    2015 · its alternatives →

12. 12
    Business Model Generation▲94

    Design and visualise your business model

    2015 · its alternatives →

13. 13
    Doing The Impossible▲62

    The 25 laws for doing the impossible

    2016 · its alternatives →

14. 14
    Logo Design▲123

    E-book about full creative path to effective branding

    2016 · its alternatives →

15. 15
    Social Media▲60

    Strategies for mastering your brand

    2017 · its alternatives →

16. 16
    The Useful Brands Playbook▲86

    A practical look at how organizations can succeed

    2015 · its alternatives →

17. 17
    Advertising Reach and Frequency▲62

    Maximizing advertising results through effective frequency

    2016 · its alternatives →

18. 18
    Designing For Emotion▲79

    On brand personality and delighting users

    2015 · its alternatives →

19. 19
    The Marketing Blueprint▲55

    Lessons to market & sell anything

    2016 · its alternatives →

20. 20
    Aaker on Branding▲5

    20 Principles That Drive Success

    2017 · its alternatives →

21. 21
    Inbound Marketing▲62

    Attract, engage, and delight customers online

    2015 · its alternatives →

22. 22
    The Road to Recognition▲3

    The A-to-Z Guide to Personal Branding

    2018 · its alternatives →

23. 23
    The 11 Laws of Likability▲63

    Relationship Networking

    2016 · its alternatives →

24. 24
    Lean Branding▲67

    Build your own dynamic brand that generates conversions

    2016 · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →