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Dev tools · alternatives · 2026

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24 alternatives to Castled – Marketing automation using customer data from Snowflake

Hi HN! We are excited to share something we have been building for the last 12 months. Castled is a warehouse-native marketing platform built directly on cloud data warehouses like Snowflake, BigQuery, Redshift, and Postgres. Castled allows you to directly use the customer data in your data warehouse and engage them across different channels like Email, Sms, WhatsApp, push, and In-app - without having to copy the data to another tool. We started our journey by building an open-source Reverse ETL solution to make the warehouse data actionable to marketers. However, after talking to 100s of…

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Castled – Marketing automation using customer data from Snowflake launched in 2023; newer entries below may have overtaken it.

  1. 1CD

    Hi HN, We're Frank, Abhilash, and Arun from Castled Data(https://castled.io). Castled is a Customer Engagement platform built directly on top of cloud data warehouses like Snowflake, BigQuery, Redshift, and Postgres. In essence, Castled is identical to Braze and Iterable with a crucial difference - we don't keep a copy of your customer data. Instead, we enable marketers to create audiences directly on their cloud data warehouse and engage them across channels like Email, Sms, WhatsApp, Push, and In-app notifications - no SQL knowledge, no engineering favours required. Here is a…

    2023 · its alternatives →

  2. 2
    SuperCold▲122

    Multichannel hyper-personalized outbound campaigns with AI

    2023 · its alternatives →

  3. 3
    Pylar▲502

    Hey HN! We're Hoshang & Vishal, the team behind Pylar - a governed access layer between databases and LLMs. We previously led data and AI and we kept seeing the same problem across teams using LLMs internally: agents are great with unstructured data, but the moment you want them touching your actual systems of record — Snowflake, Postgres, CRMs, product DBs — everything becomes fragile, risky, or outright unsafe. Two issues show up every single time: 1. Agents over-querying They don’t understand cost. They’ll happily generate queries that blow up your warehouse bill. 2. Accidental data…

    Dec 2025 · pylar.ai · its alternatives →

  4. 4
    Clay 2.0▲575

    Data-driven AI prospecting, enrichment & personalization

    2023 · clay.com · its alternatives →

  5. 5

    The AI database agent that transforms data into action

    2025 · teable.ai · its alternatives →

  6. 6
    DitLead▲232

    Cold Email, Linkedin and Cold Call Outreach Automation

    2025 · ditlead.com · its alternatives →

  7. 7
    Breakcold▲535

    Send cold emails with AI icebreakers that get replies

    2022 · breakcold.com · its alternatives →

  8. 8

    Marketing automation software for SaaS and Ecommerce

    2019 · platformly.com · its alternatives →

  9. 9
    AutoSend▲362

    Email for Developers, Marketers, and AI Agents

    Jan 2026 · autosend.com · its alternatives →

  10. 10

    Self-serve product analytics built for the data cloud

    2024 · amplitude.com · its alternatives →

  11. 11

    Hello! For the past year I’ve been working on a fully-managed data warehouse built on Clickhouse. I built this because I was frustrated with how much work was required to run an OLAP database in prod: re-writing my app to do batch inserts, managing clusters and needing to look up special CREATE TABLE syntax every time I made a change. I found pricing for other warehouses confusing (what is a “credit” exactly?) and worried about getting capacity-planning wrong. I was previously building accounting software for firms with millions of transactions. I desperately needed to move from Postgres to…

    2023 · github.com · its alternatives →

  12. 12

    Get 100+ Customers in a Week, Turn 1000+ Comments into Sales

    2024 · opencord.ai · its alternatives →

  13. 13

    I built a SQLite VFS in Rust that serves cold queries directly from S3 with sub-second performance, and often much faster. It’s called turbolite. It is experimental, buggy, and may corrupt data. I would not trust it with anything important yet. I wanted to explore whether object storage has gotten fast enough to support embedded databases over cloud storage. Filesystems reward tiny random reads and in-place mutation. S3 rewards fewer requests, bigger transfers, immutable objects, and aggressively parallel operations where bandwidth is often the real constraint. This was explicitly inspired…

    Mar 2026 · github.com · its alternatives →

  14. 14

    How the best B2B marketers use data to grow faster

    2018 · clearbit.com · its alternatives →

  15. 15
    Astrato▲72

    Play the data where it lives!

    2021 · astrato.io · its alternatives →

  16. 16

    Easily move your data into cloud data warehouse, fast

    2021 · snaplogic.com · its alternatives →

  17. 17
    ShapedQL▲211

    The SQL engine for search, feeds, and AI agents

    Jan 2026 · its alternatives →

  18. 18

    Hi HN, We're Luke and Phillip, and we're building Spice.ai OSS - a lightweight, portable runtime, built in Rust and powered by Apache DataFusion to locally materialize, accelerate, and query data tables sourced from any database, data warehouse or data lake. Phillip and I first introduced Spice on Show HN in September 2021. Since then, we’ve been schooled and humbled in every way building 100TB+ data and ML systems for the https://spice.ai cloud platform. Along with our customers, we struggled with getting fast, low-latency, high-concurrency SQL query within a budget, accessing and…

    2024 · github.com · its alternatives →

  19. 19

    Web3 smart contract automation hub

    2022 · snowflake.so · its alternatives →

  20. 20
    NBHD▲75

    Helping brands build and manage their communities

    2021 · its alternatives →

  21. 21

    Hi HN, I'm Hugo. I've been building Rocky over the past month, shipping fast in the open. The binary is on GitHub Releases, `dagster-rocky` on PyPI, and the VS Code extension on the Marketplace. I held off on a broader announcement until the trust-system surface was coherent enough to talk about as one thing. The governance waveplan — column classification, per-env masking, 8-field audit trail on every run, `rocky compliance` rollup, role-graph reconciliation, retention policies — landed end-to-end last week in engine-v1.16.0 and rounded out in v1.17.4 (tagged 2026-04-26). That's the…

    Apr 2026 · github.com · its alternatives →

  22. 22

    Hi HN, I’m Samrith, creator of Hyperterse. Today I’m launching Hyperterse 2.0, a schema-first framework for building MCP servers directly on top of your existing production databases. If you're building AI agents in production, you’ve probably run into agents needing access to structured, reliable data but wiring your business logic to MCP tools is tedious. Most teams end up writing fragile glue code. Or worse, giving agents unsafe, overbroad access. There isn’t a clean, principled way to expose just the right data surface to agents. Hyperterse lets you define a schema over your data and…

    Feb 2026 · hyperterse.com · its alternatives →

  23. 23

    The easiest way for teams to build a Modern Data Stack

    2021 · mozartdata.com · its alternatives →

  24. 24

    🃏 A distributed unique ID generator inspired by Twitter's Snowflake. - bahlo/sonyflake-rs

    2020 · github.com · its alternatives →

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Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →