Dev tools · alternatives · 2026
24 alternatives to Product Analytics in SQL with dbt
Hey everyone! Like many data analysts and engineers, I love SQL and the dbt ecosystem. So it bothers me that we have to use separate tools for product analytics. We do our transformations, BI work, and ad-hoc queries in SQL, but when it's time to look at funnels and flows, we have to use (and procure) a separate platform like Mixpanel or Amplitude. This dbt package is a (very rough) start at fixing that. With it, you can create event streams and run funnel analyses via dbt[0]. More features like flows and retention are coming soon! But I'm mostly curious how you all are doing product…
Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Prices are shown for the 1 we have checked on their own sites, 1 of them free or with a free tier. Product Analytics in SQL with dbt launched in 2022; newer entries below may have overtaken it.
- 1
Product Analytics made easy for product & growth teams
2023 · pages.userpilot.com · its alternatives →
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The most powerful product analytics, for free
2021 · mixpanel.com · its alternatives →
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Mixpanel▲141Programmatic access to product analytics for agents and devs
2014 · mixpanel.com · its alternatives →
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Loops▲614Product analytics that surface your biggest causal insights
2024 · getloops.ai · its alternatives →
- 5
We are building Quary (https://quary.dev), an engineer-first BI/analytics product. You can find our repo at https://github.com/quarylabs/quary and our website at https://www.quary.dev/. There’s a demo video here: https://www.youtube.com/watch?v=o3hO65_lkGU As engineers who have worked on data at startups and Amazon, we were frustrated by self-serve BI tools. They seemed dumbed down and they always required us to abandon our local dev tools we know and love (e.g. copilot, git). For us and for everyone we speak to, they end up…
2024 · github.com · its alternatives →
- 6
Now $0 for your first 1M monthly events
2025 · mixpanel.com · its alternatives →
- 7
Hey everyone! I'm excited to share my newest side project, Atlas. Atlas is an open-source product analytics tool that sits on top of the data warehouse. You can do things like funnels, flows, and retention analysis that typically you need to pipe data to Mixpanel or Amplitude for. Under the hood, it uses dbt to run queries and is built using TypeScript, React, and NextJS. Check out the live demo at https://atlas-demo.onrender.com/ and let me know if you have questions or thoughts. Happy Atlasing!
2022 · github.com · its alternatives →
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I have created an open-source alternative to Mixpanel and will explain a bit about why I decided to do this. Mixpanel is a GREAT tool and quite easy to understand (compared to GA4 and similar). I have used Mixpanel extensively for one of my React Native apps, but the last invoice was $300, which was way over my budget. I think I was paying for MTU (monthly tracked users), which was around 7000-10k users. However, a downside of Mixpanel is that it is purely a product analytics tool; you don't get any basic web analytics similar to what GA4 or Plausible offers. Therefore, I have combined the…
2024 · github.com · its alternatives →
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Azimutt▲194Easily explore and analyze your database with your team
2023 · azimutt.app · its alternatives →
- 11
A powerful new query language to analyze your data
2016 · mixpanel.com · its alternatives →
- 12
Learn from your user insights and product analytics together
2023 · sprig.com · its alternatives →
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Zetta▲141I'd love feedback for our new business intelligence product Zetta (https://zettadata.ai). It's a lightweight, metrics-first approach to analytics that makes it easy to have properly governed dashboards from the jump. We do require registration, but we have a free tier (and I'm happy to give out coupons for the paid tier). To get started: - Connect a database or data warehouse (we support BigQuery, Snowflake, Redshift, Postgres, and MySQL) - Go to the metric builder and set up a data model and metrics. Data models are just references to tables or queries that create the base dataset…
2025 · zettadata.ai · its alternatives →
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dbdiagram.io▲181Free database diagrams designer for analysts & developers 🛠
2018 · dbdiagram.io · its alternatives →
- 15
- 16OO
Hi! One of the creators here. Very proud to finally be able to show you what we've been working on for over a year now. Curious to hear your thoughts! Objectiv is open-source (APLv2) product analytics infrastructure. It's built around a generic but strict event taxonomy, open/common data- and infra tools (currently PG, snowplow, working on bigquery with more to come), and the analyses are done using our pandas-like, SQL speaking modeling library called Bach. As a result, we’re moving towards a vision wherein models can be shared openly, independent of product, platform[1] or data…
2022 · objectiv.io · its alternatives →
- 17
No SQL query, just chat with your SQL/NoSQL databases
2023 · askyourdatabase.com · its alternatives →
- 18
ROAARRR▲182Hey HN, I built ROAARRR because most analytics tools make it hard to get clear answers. You spend hours setting up dashboards and connecting data, but you still don’t really know what drives growth. ROAARRR brings your key data together and shows your funnel from awareness to revenue. You can track product activity, create charts for specific events, and see how changes affect retention and revenue. It’s free to try today. I’d love your feedback, especially on what feels confusing or missing.
Nov 2025 · roaarrr.app · its alternatives →
- 19
Evidence▲192Interactive dashboards with extraordinary performance
2024 · evidence.dev · its alternatives →
- 20
Scaling data teams today means dealing with the complexity of the modern data stack. While DBT has become a core tool for transforming raw data into structured, analytics-ready tables, most teams are using it in ways that lead to chaos: duplicated models, inconsistent metrics, and inefficient SQL that directly impacts cloud spend. The real issue isn’t with DBT itself—it’s in how it’s applied across teams. Here’s the typical setup: Finance defines a revenue model, Marketing calculates customer lifetime value, and Product defines churn. All in DBT, but all with slightly different logic,…
2024 · github.com · its alternatives →
- 21
Evidence Embedded Analyticsfree tier, from $2500/mo▲122A modern dev workflow for your most important data products
Dec 2025 · evidence.dev · its alternatives →
- 22
Hey there! I’ve been working on DB Pilot for the last couple of months, and I recently added an AI assistant powered by GPT 3.5 to help you write SQL queries tailored to your DB schema. Simply ask what data you are looking for - GPT will figure out which tables to use, how to join them, and then write a query for you. The AI assistant knows which tables and columns exist in your database, meaning it can write queries specific to your schema. Besides that, it doesn't have access to any actual data from your database though, meaning your data doesn't get exposed to OpenAI.
2023 · dbpilot.io · its alternatives →
- 23
A new way to answer more questions about your users
May 2026 · docs.mixpanel.com · its alternatives →
- 24
Find and compare the best product analytics tools
2025 · productanalyticstools.com · its alternatives →
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Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →