Product Analytics in SQL with dbt
Hey everyone! Like many data analysts and engineers, I love SQL and the dbt ecosystem. So it bothers me that we have to use separate tools for product analytics. We do our transformations, BI work, and ad-hoc queries in SQL, but when it's time to look at funnels and flows, we have to use (and procure) a separate platform like Mixpanel or Amplitude. This dbt package is a (very rough) start at fixing that. With it, you can create event streams and run funnel analyses via dbt[0]. More features like flows and retention are coming soon! But I'm mostly curious how you all are doing product…
Product Analytics in SQL with dbt launched on June 25, 2022 with 8 votes, #1,037 of 3,005 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 4 years on.
What it does
A dbt package for doing product analytics. Contribute to mjirv/dbt_product_analytics development by creating an account on GitHub.
In the maker’s words, at launch
Hey everyone! Like many data analysts and engineers, I love SQL and the dbt ecosystem. So it bothers me that we have to use separate tools for product analytics. We do our transformations, BI work, and ad-hoc queries in SQL, but when it's time to look at funnels and flows, we have to use (and procure) a separate…
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