Life & fun · alternatives · 2026

24 alternatives to The Fortunate Cookie Principle (Book)

The 20 key brand stories for your business

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. The Fortunate Cookie Principle (Book) launched in 2015; newer entries below may have overtaken it.

1. 1
   Street Smarts The Business of Life▲55

   5 Business Principles That Will Change Your Life

   2015 · amazon.com · its alternatives →

2. 2
   Conscious Business▲85

   Building value through values

   2015 · amazon.com · its alternatives →

3. 3
   Brand Sense▲63

   Sensory Secrets Behind the Stuff We Buy

   2016 · amazon.com · its alternatives →

4. 4
   Make Your Mark ▲83

   Creative's guide to building a business with impact

   2014 · behance.net · its alternatives →

5. 5
   Shortcuts to Success and Happiness▲65

   A step-by-step approach to build a business & thrive

   2015 · its alternatives →

6. 6
   The Ten Principles Behind Great Customer Experiences▲72

   10 simple principles to create great customer experiences

   2015 · amazon.com · its alternatives →

7. 7
   Content Marketing Playbook▲121

   Master the art of content marketing

   2015 · amazon.com · its alternatives →

8. 8
   Inspired▲83

   How to create products customers love

   2015 · amazon.com · its alternatives →

9. 9
   The Hardware Startup▲62

   Building your product business and brand

   2015 · its alternatives →

10. 10
    Logo Design Love▲91

    Case studies and examples of building iconic brands

    2015 · amazon.com · its alternatives →

11. 11
    Meaningful: The Story of Ideas that Fly▲61

    Building ideas that make successful products

    2015 · amazon.com · its alternatives →

12. 12
    Your One Word▲64

    The powerful secret to creating a business that matters

    2016 · amazon.com · its alternatives →

13. 13
    Successful Business Plan▲65

    Secrets and strategies

    2015 · amazon.com · its alternatives →

14. 14
    Entrepreneur Royale▲67

    Everyday principles of today's most successful entrepreneurs

    2016 · amazon.com · its alternatives →

15. 15
    Don't Dumb Down Your Greatness▲66

    A young entrepreneur's guide to thinking & being great

    2016 · amazon.com · its alternatives →

16. 16
    The Brand Bible▲62

    Turn your blog into a business by working with brands

    2015 · amazon.com · its alternatives →

17. 17
    CAUSE!▲62

    A business strategy for standing out in a sea of sameness

    2016 · amazon.com · its alternatives →

18. 18
    EntrePowerment▲77

    Teaching you what it takes to be an entrepreneur

    2015 · amazon.com · its alternatives →

19. 19
    Good Is the New Cool: Market Like You Give a Damn▲62

    Inspiration for a new way of marketing

    2016 · amazon.com · its alternatives →

20. 20
    Built to Sell▲63

    Creating a Business That Can Thrive Without You

    2015 · amazon.com · its alternatives →

21. 21
    Marketing for Entrepreneurs▲68

    Concepts and applications for new ventures

    2015 · amazon.com · its alternatives →

22. 22
    What Great Brands Do▲61

    The 7 key principles behind the world’s top brands.

    2015 · deniseleeyohn.com · its alternatives →

23. 23
    Start Something That Matters▲65

    “A creative and open-hearted business model for our times.”

    2015 · amazon.com · its alternatives →

24. 24
    Sticky Branding▲64

    12.5 principles to stand out & attract customers

    2016 · namecheap.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →