Life & fun · alternatives · 2026

24 alternatives to What Great Brands Do

The 7 key principles behind the world’s top brands.

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. What Great Brands Do launched in 2015; newer entries below may have overtaken it.

1. 1
   The Ten Principles Behind Great Customer Experiences▲72

   10 simple principles to create great customer experiences

   2015 · its alternatives →

2. 2
   Brand Sense▲63

   Sensory Secrets Behind the Stuff We Buy

   2016 · its alternatives →

3. 3
   Be The Brand▲60

   The Ultimate Guide to Building Your Personal Brand

   2016 · its alternatives →

4. 4
   Unlabel: Selling You Without Selling Out▲69

   How to create an authentic brand

   2015 · its alternatives →

5. 5
   How To Build Your Personal Brand In The 21st Century▲136

   The ultimate guide to building your personal brand

   2017 · its alternatives →

6. 6
   The Marketing Blueprint▲55

   Lessons to market & sell anything

   2016 · its alternatives →

7. 7
   Bold▲78

   How to go big, create wealth and impact the world

   2016 · its alternatives →

8. 8
   Blockbusters: Hit-making, Risk-taking, and the Big Business ▲58

   What wins in entertainment and why.

   2015 · its alternatives →

9. 9
   Simplify▲71

   How the best businesses in the world succeed

   2017 · its alternatives →

10. 10
    A Guide to Marketplaces▲137

    Everything you need to know about building a marketplace

    2015 · its alternatives →

11. 11
    Branding Essentials - From Hubspot and Moo▲71

    The essential guide to branding your company

    2016 · its alternatives →

12. 12
    The Makers Book 2017▲195

    50+ top Makers stories for free

    2017 · its alternatives →

13. 13
    Street Smarts The Business of Life▲55

    5 Business Principles That Will Change Your Life

    2015 · its alternatives →

14. 14
    The Science of Selling▲74

    Proven strategies to make your pitch & influence decisions

    2017 · its alternatives →

15. 15
    Brand Genealogy▲88

    Behind every great brand is an even greater backstory

    2020 · its alternatives →

16. 16
    Bold: How to Go Big, Create Wealth and Impact the World▲69

    Go big or go home

    2015 · its alternatives →

17. 17
    Logo Design Love▲91

    Case studies and examples of building iconic brands

    2015 · its alternatives →

18. 18
    The Ultimate Startup Guide To Sales▲91

    Everything you need to know about outbound sales

    2015 · its alternatives →

19. 19
    Content Marketing Playbook▲121

    Master the art of content marketing

    2015 · its alternatives →

20. 20
    The Brand Bible▲62

    Turn your blog into a business by working with brands

    2015 · its alternatives →

21. 21
    Make Your Mark ▲83

    Creative's guide to building a business with impact

    2014 · its alternatives →

22. 22
    Good Is the New Cool: Market Like You Give a Damn▲62

    Inspiration for a new way of marketing

    2016 · its alternatives →

23. 23
    The Global Superstar: How Your Students Can Develop an Advantage over Global Competition▲56

    Get your career ready for the new global marketplace.

    2016 · its alternatives →

24. 24
    Inspired▲83

    How to create products customers love

    2015 · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →