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Know who you're betting your brand on.
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I've gotten to the point in my career where I now make strategic decisions often (hiring, firing, choosing what equipment to go with, etc.), as well as in my personal life where I need to strongly weigh my options for a big purchase or investment. I found a not-so-surprising parallel between the two as these decisions "resolved." Am I making good decisions or am I getting lucky? Did some research, read some books, and realized I should get in the habit of tracking my decision process. That quickly turned into the idea that formed Convexly. The landing page is a 10-question calibration quiz…
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