Life & fun · alternatives · 2026

24 alternatives to Why We Buy

An amazing look at the psychology of shopping

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Why We Buy launched in 2015; newer entries below may have overtaken it.

1. 1
   Why We Buy▲62

   The Science of Shopping

   2016 · its alternatives →

2. 2
   Decoded▲62

   The science behind why we buy

   2015 · its alternatives →

3. 3
   Brand Sense▲63

   Sensory Secrets Behind the Stuff We Buy

   2016 · its alternatives →

4. 4
   What Women Want▲67

   The science of female shopping

   2016 · its alternatives →

5. 5
   Buyology▲100

   Truth and lies about why we buy

   2016 · its alternatives →

6. 6
   Trade-Off: Why Some Things Catch On, and Others Don't▲12

   A fresh way to understand why we buy

   2015 · its alternatives →

7. 7
   Neuromarketing▲61

   Understanding the buy buttons in your customer's brain

   2016 · its alternatives →

8. 8
   Escape the Expected▲55

   The secret psychology of selling to skeptical consumers

   2015 · its alternatives →

9. 9
   The Psychology of Selling▲62

   Increase your sales faster and easier

   2016 · its alternatives →

10. 10
    Ask.▲70

    The counterintuitive way to discover what customers want

    2015 · its alternatives →

11. 11
    Mindset▲84

    How You Can Fulfil Your Potential

    2016 · its alternatives →

12. 12
    Why We Buy▲6

    The Science of Shopping, updated for the Internet

    2016 · its alternatives →

13. 13
    The Culture Code▲66

    Why people around the world live and buy as they do

    2017 · its alternatives →

14. 14
    Cheap▲95

    The high cost of discount culture

    2016 · its alternatives →

15. 15
    The Smarter Screen▲57

    Get better at online sales

    2015 · its alternatives →

16. 16
    The Power of Habit ▲112

    Why we do what we do in life and business

    2015 · its alternatives →

17. 17
    Curious▲59

    The desire to know and why your future depends on it

    2016 · its alternatives →

18. 18
    The Price of Everything▲61

    Solving the mystery of why we pay what we do

    2015 · its alternatives →

19. 19
    Inspired▲83

    How to create products customers love

    2015 · its alternatives →

20. 20
    Curious: The Desire to Know & Why Your Future Depends On It▲74

    What it is, how it helps us, and why it might be essential

    2015 · its alternatives →

21. 21
    Good Is the New Cool: Market Like You Give a Damn▲62

    Inspiration for a new way of marketing

    2016 · its alternatives →

22. 22
    Spent▲62

    Sex, evolution, and consumer behavior

    2016 · its alternatives →

23. 23
    Shopify▲68

    Beginner to pro guide

    2016 · its alternatives →

24. 24
    The Mind Club▲67

    Who thinks, what feels and why it matters

    2016 · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →