Life & fun · alternatives · 2026

24 alternatives to Decoded

The science behind why we buy

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Decoded launched in 2015; newer entries below may have overtaken it.

1. 1
   Why We Buy▲62

   The Science of Shopping

   2016 · its alternatives →

2. 2
   Buyology▲100

   Truth and lies about why we buy

   2016 · its alternatives →

3. 3
   Trade-Off: Why Some Things Catch On, and Others Don't▲12

   A fresh way to understand why we buy

   2015 · its alternatives →

4. 4
   Brand Sense▲63

   Sensory Secrets Behind the Stuff We Buy

   2016 · its alternatives →

5. 5
   Why We Buy▲15

   An amazing look at the psychology of shopping

   2015 · its alternatives →

6. 6
   What Women Want▲67

   The science of female shopping

   2016 · its alternatives →

7. 7
   Neuromarketing▲61

   Understanding the buy buttons in your customer's brain

   2016 · its alternatives →

8. 8
   Cheap▲95

   The high cost of discount culture

   2016 · its alternatives →

9. 9
   Predictably Irrational▲96

   The hidden forces that shape our decisions

   2015 · its alternatives →

10. 10
    The Culture Code▲66

    Why people around the world live and buy as they do

    2017 · its alternatives →

11. 11
    Decode and Conquer▲69

    Answers to product management interviews

    2015 · its alternatives →

12. 12
    Why We Buy▲6

    The Science of Shopping, updated for the Internet

    2016 · its alternatives →

13. 13
    Payoff▲9

    The hidden logic that shapes our motivations

    2017 · its alternatives →

14. 14
    Tubes▲54

    A Journey to the Center of the Internet

    2015 · its alternatives →

15. 15
    Alone Together▲71

    Why We Expect More from Technology and Less from Each Other

    2017 · its alternatives →

16. 16
    Cognitive Surplus▲63

    How technology makes consumers into collaborators

    2015 · its alternatives →

17. 17
    The Signal and the Noise▲73

    Why so many predictions fail - but some don't

    2015 · its alternatives →

18. 18
    Nonsense▲59

    The power of not knowing

    2016 · its alternatives →

19. 19
    Winning Isn't Normal▲53

    Meditations on the art of ass-kicking

    2015 · its alternatives →

20. 20
    Escape the Expected▲55

    The secret psychology of selling to skeptical consumers

    2015 · its alternatives →

21. 21
    Spent▲62

    Sex, evolution, and consumer behavior

    2016 · its alternatives →

22. 22
    Who Gets What - And Why▲62

    The hidden world of matchmaking and market design

    2015 · its alternatives →

23. 23
    Understanding Media▲70

    The Extensions of Man

    2016 · its alternatives →

24. 24
    Ask.▲70

    The counterintuitive way to discover what customers want

    2015 · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →