Life & fun · alternatives · 2026

24 alternatives to Who Gets What - And Why

The hidden world of matchmaking and market design

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Who Gets What - And Why launched in 2015; newer entries below may have overtaken it.

1. 1
   Matchmakers▲61

   The new economics of multisided platforms

   2016 · its alternatives →

2. 2
   Decode and Conquer▲69

   Answers to product management interviews

   2015 · its alternatives →

3. 3
   Hidden in Plain Sight▲74

   How to Create Extraordinary Products for Tomorrow's Customer

   2016 · its alternatives →

4. 4
   Games People Play▲65

   The basic handbook of transactional analysis

   2016 · its alternatives →

5. 5
   Decoded▲62

   The science behind why we buy

   2015 · its alternatives →

6. 6
   The Business of Sharing▲59

   Making it in the new sharing economy

   2016 · its alternatives →

7. 7
   Designer Relationships▲64

   A Guide to Monogamy, Polyamory, and Open Relationships

   2015 · its alternatives →

8. 8
   Ask.▲70

   The counterintuitive way to discover what customers want

   2015 · its alternatives →

9. 9
   Buyer Personas: How to Gain Insight into your Customer's▲63

   Align your Marketing Strategies, and Win More Business

   2015 · its alternatives →

10. 10
    Neuromarketing▲61

    Understanding the buy buttons in your customer's brain

    2016 · its alternatives →

11. 11
    Winning Isn't Normal▲53

    Meditations on the art of ass-kicking

    2015 · its alternatives →

12. 12
    Rise of the Revenue Marketer▲66

    A guide for connection marketing to business

    2015 · its alternatives →

13. 13
    Invisible Influence▲69

    The hidden forces that shape behavior

    2016 · its alternatives →

14. 14
    Public Parts▲83

    How sharing in the digital age improves the way we work

    2015 · its alternatives →

15. 15
    Crossing the Chasm▲82

    Selling high-tech products to mainstream customers

    2015 · its alternatives →

16. 16
    Designing Interactions▲91

    Interviews with influential designers

    2015 · its alternatives →

17. 17
    Ask : A Counterintuitive Online Formula▲62

    Learn what your customers want by asking

    2015 · its alternatives →

18. 18
    Invisible Influence▲66

    The Hidden Forces that Shape Behavior

    2016 · its alternatives →

19. 19
    Escape the Expected▲55

    The secret psychology of selling to skeptical consumers

    2015 · its alternatives →

20. 20
    Ask▲63

    The counterintuitive online formula

    2016 · its alternatives →

21. 21
    What Women Want▲67

    The science of female shopping

    2016 · its alternatives →

22. 22
    Information Rules: A Strategic Guide to the Network Economy ▲63

    Core read on the nature of information goods

    2015 · its alternatives →

23. 23
    Gather The People▲61

    A human-centered approach to making and marketing

    2016 · its alternatives →

24. 24
    To Sell Is Human▲81

    The surprising truth about moving others

    2015 · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →