Life & fun · alternatives · 2026

24 alternatives to Buyer Personas: How to Gain Insight into your Customer's

Align your Marketing Strategies, and Win More Business

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. Buyer Personas: How to Gain Insight into your Customer's launched in 2015; newer entries below may have overtaken it.

1. 1
   Rise of the Revenue Marketer▲66

   A guide for connection marketing to business

   2015 · amazon.com · its alternatives →

2. 2
   Marketing for Product People▲114

   Launch your digital product with confidence

   2016 · justinjackson.ca · its alternatives →

3. 3
   Neuromarketing▲61

   Understanding the buy buttons in your customer's brain

   2016 · amazon.com · its alternatives →

4. 4
   Inbound Marketing▲62

   Attract, engage, and delight customers online

   2015 · amazon.com · its alternatives →

5. 5
   Marketing for Entrepreneurs▲68

   Concepts and applications for new ventures

   2015 · amazon.com · its alternatives →

6. 6
   Talking to Humans▲79

   a practical guide to customer development

   2015 · amazon.com · its alternatives →

7. 7
   Inspired▲83

   How to create products customers love

   2015 · amazon.com · its alternatives →

8. 8
   Lean Customer Development ▲98

   Building products your customers will buy

   2015 · amazon.co.uk · its alternatives →

9. 9
   Ask.▲70

   The counterintuitive way to discover what customers want

   2015 · amazon.com · its alternatives →

10. 10
    Gather The People▲61

    A human-centered approach to making and marketing

    2016 · gatherthepeople.com · its alternatives →

11. 11
    Uncommon Service▲60

    How to Win by Putting Customers at the Core of Your Business

    2017 · amazon.com · its alternatives →

12. 12
    The Culting of Brands▲72

    Turn your customers into true believers

    2015 · amazon.com · its alternatives →

13. 13
    The Art Of Selling Online▲104

    Persuade the toughest clients and win new prospects

    2016 · its alternatives →

14. 14
    Guerilla Marketing▲77

    Easy and inexpensive strategies for making big profits

    2015 · amazon.com · its alternatives →

15. 15
    Customer Success▲69

    Accelerate your revenue model with Customer Success.

    2016 · amazon.com · its alternatives →

16. 16
    The Challenger Sale▲63

    Taking control of the customer conversation

    2015 · amazon.com · its alternatives →

17. 17
    Customer Centricity by Peter Fader▲65

    A free ebook in exchange for your reading data

    2016 · jellybooks.com · its alternatives →

18. 18
    Data-Driven Marketing▲73

    The 15 Metrics Everyone in Marketing Should Know

    2015 · amazon.com · its alternatives →

19. 19
    Who Gets What - And Why▲62

    The hidden world of matchmaking and market design

    2015 · amazon.com · its alternatives →

20. 20
    Social Selling▲64

    Techniques to influence buyers and changemakers

    2017 · amazon.com · its alternatives →

21. 21
    Content Marketing Playbook▲121

    Master the art of content marketing

    2015 · amazon.com · its alternatives →

22. 22
    The Psychology of Selling▲62

    Increase your sales faster and easier

    2016 · amazon.com · its alternatives →

23. 23
    Unlabel: Selling You Without Selling Out▲69

    How to create an authentic brand

    2015 · barnesandnoble.com · its alternatives →

24. 24
    The Marketing Blueprint▲55

    Lessons to market & sell anything

    2016 · namecheap.com · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →