Life & fun · alternatives · 2026

24 alternatives to The Challenger Sale

Taking control of the customer conversation

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. The Challenger Sale launched in 2015; newer entries below may have overtaken it.

1. 1
   Talking to Humans▲79

   a practical guide to customer development

   2015 · its alternatives →

2. 2
   Ask.▲70

   The counterintuitive way to discover what customers want

   2015 · its alternatives →

3. 3
   Crossing the Chasm▲82

   Selling high-tech products to mainstream customers

   2015 · its alternatives →

4. 4
   Generating Buy-In▲67

   Mastering the Language of Leadership

   2016 · its alternatives →

5. 5
   Decode and Conquer▲69

   Answers to product management interviews

   2015 · its alternatives →

6. 6
   Gather The People▲61

   A human-centered approach to making and marketing

   2016 · its alternatives →

7. 7
   Neuromarketing▲61

   Understanding the buy buttons in your customer's brain

   2016 · its alternatives →

8. 8
   Crucial Conversations▲69

   Tools for Talking When The Stakes Are High

   2015 · its alternatives →

9. 9
   Close More Sales▲88

   Through effective pricing.

   2016 · its alternatives →

10. 10
    Crucial Conversations▲56

    Tools for talking when stakes are high

    2015 · its alternatives →

11. 11
    Rise of the Revenue Marketer▲66

    A guide for connection marketing to business

    2015 · its alternatives →

12. 12
    The Smarter Screen▲57

    Get better at online sales

    2015 · its alternatives →

13. 13
    Cheap▲95

    The high cost of discount culture

    2016 · its alternatives →

14. 14
    Ask : A Counterintuitive Online Formula▲62

    Learn what your customers want by asking

    2015 · its alternatives →

15. 15
    Social Selling▲64

    Techniques to influence buyers and changemakers

    2017 · its alternatives →

16. 16
    The New Rules of Retail▲67

    Competing in the world's toughest marketplace

    2016 · its alternatives →

17. 17
    Inspired▲83

    How to create products customers love

    2015 · its alternatives →

18. 18
    Lean Customer Development ▲98

    Building products your customers will buy

    2015 · its alternatives →

19. 19
    Conscious Business▲85

    Building value through values

    2015 · its alternatives →

20. 20
    Marketing for Product People▲114

    Launch your digital product with confidence

    2016 · its alternatives →

21. 21
    Reclaiming Conversation▲66

    We have sacrificed conversation for mere connection.

    2015 · its alternatives →

22. 22
    Buyer Personas: How to Gain Insight into your Customer's▲63

    Align your Marketing Strategies, and Win More Business

    2015 · its alternatives →

23. 23
    What Women Want▲67

    The science of female shopping

    2016 · its alternatives →

24. 24
    Escape the Expected▲55

    The secret psychology of selling to skeptical consumers

    2015 · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →