Gather The People
A human-centered approach to making and marketing
Gather The People launched on January 23, 2016 with 61 votes, #1,522 of 4,520 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.
What it does
Gather the People is a human approach to marketing for people who would rather make what they love than persuade people to buy it.
👋 Hello! I’m Sarah Avenir. I’m a writer, researcher, and partner and CEO at &yet , a design and software consultancy that’s kind of hard to describe . I wrote Gather the People based on a decade of research and personal experience as I’ve tried to figure out how we can get people to care about our work without compromising who we are. I love sharing what I’ve learned and working with people to figure out strategies that work for them and their teams. My work has been featured in publications like The Huffington Post, New York Observer, and Offscreen Magazine, and I speak and give workshops at conferences and for organizations like CreativeLive and the University of Pennsylvania. If you’d…from gatherthepeople.com
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