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Life & fun · October 28, 2015

a16z - Holy Non Sequiturs, Batman!

What Disruption Theory Is … and Isn’t

a16z - Holy Non Sequiturs, Batman! launched on October 28, 2015 with 58 votes, #1,488 of 4,175 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

Is disruption theory still relevant? Are we at risk of overfitting this “verbally inflated” term to everything, and in doing so, are we missing what disruption theory really says — and doesn’t? Michael Raynor joins Sonal Chokshi in conversation to answer these questions and more.

Disruption is such an overused buzzword. But the word itself does have meaning: As defined by the Oxford and Merriam-Webster dictionaries, it is a “disturbance…that interrupts an event, activity, or process” and that causes something “to be unable to continue in the normal way.” It’s also the name for an influential theory about innovation first coined by Clayton Christensen in a 1995 article and later publicized through his 1997 book, The Innovator’s Dilemma . But that was nearly two decades ago! Not only has the concept been much misunderstood and mangled since then, surely it’s changed given the advent of new tech and business models today?…from future.com

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