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Dev tools · October 21, 2018

AA

AddAI – A better alternative to A/B testing (Startup School project)

AddAI – A better alternative to A/B testing (Startup School project) launched on October 21, 2018 with 7 votes, #1,132 of 2,827 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 8 years on.

What it does

Optimizing your website is a good idea - if you are doing it right. The problem with using a/b testing for this is that it assumes there is this one perfect version of your site that works for everyone. If that does not actually exist, what you end up doing instead is optimizing for a really average site that maybe works ok for most visitors, while at the same time potentially getting rid of all the versions that work exceptionally well on a subset of your users. What you should do instead is find those versions and figure out which users to show them to. AddAI does this for you, while worst case doing just as well as a/b testing. You add our script to your site, annotate a few different…from addai.io

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