AdWords on iOS
The Google AdWords app helps you stay connected with your ad
AdWords on iOS launched on January 28, 2016 with 4 votes. The site was still online in September 2026, 10 years on.
What it does
Download Google Ads by Google on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Google Ads.
I have been using Google Ads for many years, and over the last 2–3 years it has become much more difficult and expensive to manage.One of my biggest concerns is Target ROAS. Even a small change, for example from 200% to 220% or 240%, can suddenly reduce impressions, spending, traffic, and overall performance significantly. When I lower it again, it can still take time for the campaign to recover.I also experience a similar problem when changing the daily budget. For example, when I am on vacation I may temporarily lower my budget, or later increase it again. Even relatively small budget changes can sometimes cause the campaign performance to drop dramatically or almost stop running. I do…from apps.apple.com
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