nowfound

Growth · March 7, 2013

A3

After $30M in Sales We've Switched Our Business Model

To date we've been selling IT training courses on DVD's for approximately $400 a piece. We create the curriculum, create the content, market it ourselves, everything. We've sold almost $35 million dollars of our own IT training one course at a time to about 50,000 customers in 147 countries. Being in business for a number of years we've built up expenses to approximately $500k and we're risking it all to start from 0 subscribers with the subscription model. Completely bootstrapped, no outside money.

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