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Growth · March 7, 2013

After $30M in Sales We've Switched Our Business Model

To date we've been selling IT training courses on DVD's for approximately $400 a piece. We create the curriculum, create the content, market it ourselves, everything. We've sold almost $35 million dollars of our own IT training one course at a time to about 50,000 customers in 147 countries. Being in business for a number of years we've built up expenses to approximately $500k and we're risking it all to start from 0 subscribers with the subscription model. Completely bootstrapped, no outside money.

After $30M in Sales We've Switched Our Business Model launched on March 7, 2013 with 10 votes, #142 of 671 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 13 years on.

Visit trainsignal.com ↗Alternativestop 21% of March 2013

In plain words

This company transitioned from selling individual IT training courses on DVD for approximately $400 each to a subscription-based model. Having generated nearly $35 million in revenue from about 50,000 customers across 147 countries while bootstrapped and debt-free, the company shifted its business strategy to offer subscription-based technology training. The platform now serves enterprises seeking to build technical skills in areas including AI, cloud security, and data transformation through courses created and marketed by the company.

written from the facts on this page · September 2026

From the sources

Pluralsight gives enterprises the confidence to build and validate the tech skills their teams need to deliver AI, cloud, security, and data transformation.

1,500+ tech insiders, business leaders, and Pluralsight Authors share their predictions on what’s shifting fastest and how to stayfrom trainsignal.com

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