App Store Optimization (ASO) Checklist
ASO tools for increasing app installs & organic traffic 📈
App Store Optimization (ASO) Checklist launched on May 17, 2017 with 367 votes, #49 of 3,229 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 9 years on.
In plain words
The App Store Optimization Checklist is a free tool designed to help app developers and marketers improve their app store presence. It provides guidance on ASO fundamentals and advanced strategies, including conversion rate optimization, bottleneck identification, and comprehensive audits. The checklist is aimed at anyone looking to increase organic app installs and traffic through systematic optimization techniques.
written from the facts on this page · September 2026
From the sources
This free ASO checklist will help you: - Learn App Store Optimization essentials and advanced tricks - Find out how to improve your app’s conversion rates - Detect & eliminate bottlenecks that are hindering you app’s growth - Run 360 ASO audits like a pro
Download FREE App Store Optimization Guide built by 7 app store optimization experts. Learn proven ASO tips and hacks to double traffic and conversions.
How BetterSleep Improved ROAS by 40.5% Using CPP Experiments in SplitMetrics Acquire With millions of apps in App Store and Google Play, publishers face a real turf battle for being discovered, let alone getting an install. App Store Optimization (ASO) plays a key role in today’s competitive mobile landscape. Today, non-optimized app store pages are the main reason for a low install rate and ad spend waste. What are the steps to mastering App Store Optimization then? Where to start? App Store Optimization checklist by SplitMetrics is there to help. Thousands of publishers trust SplitMetrics to analyze over 60 million users within the App Store and Google Play surrounding. All of the crucial…from splitmetrics.com
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