Brainiac 2.0 & KSH
Psychology in business & viral marketing case studies
Brainiac 2.0 & KSH launched on July 20, 2021 with 174 votes, #193 of 3,502 launches that month and more than 90% of that year's launches. The site was still online in September 2026, 5 years on.
What it does
Brainiac is a database of 150 cognitive biases, principles & models. Presented in a concise format, as a sketch, and as online flashcards. KSH is a platform that consists Brainiac and 100+ viral marketing case studies (including 50+ "First 1000 customers")
These help us see visits, popular pages, and basic site activity. They also help us improve the experience without turning the site into an ad-trackingfrom kickstartsidehustle.com
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