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Growth · January 19, 2021

Brainiac

Database of 150 cognitive biases that control our decisions

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In plain words

Brainiac is a database containing 150 cognitive biases, principles, and models that influence human decision-making. Each entry includes a sketch, description, and possible applications. The tool is designed for designers, user experience professionals, and marketers who want to understand and apply cognitive biases in their work.

written from the facts on this page · September 2026

From the sources

Brainiac is a database of 150 cognitive biases, principles & models. Every single bias includes a sketch, description, possible applications and more

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