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Life & fun · March 29, 2014

Cognitive Lode

Playbook of cognitive biases & psych research

Cognitive Lode launched on March 29, 2014 with 197 votes, #25 of 1,224 launches that month and more than 95% of that year's launches. The site was still online in September 2026, 12 years on.

What it does

Get bite-size behavioural insights, learn methods and apply them artfully to solve your problems with greater impact

Why did I automatically tip 20% at the restaurant last night? Why am I more likely to make a choice when given two options instead of one? Why will I pay 3x more for a gift that has a friend’s name on? Why am I more likely to eat snacks if they’re in front of me? We spend refunds faster than our other money because they're already tagged for spending and are free of obligations. In situations where we're unsure, distracted or tired, we'll opt for the default choice presented to us, even if it might not be in our best interests... Our deep need for control of our future means that, even when we're presented two options that we've had no say over, we're more likely to choose... We place high…from coglode.com

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Source: Product Hunt launch ↗

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