Built an email marketing platform after paying $230/month
Spent the last month building Fertit - basically a newsletter manager but you bring your own SMTP and skip the DevOps nightmare. All the features (subscriber management, admin dashboard, custom preferences) without the infrastructure markup. The math that broke me: Mailchimp: $230/month for 15k contacts My solution: $10/month infrastructure + $10 SendGrid = unlimited What I learned: The "enterprise" features are mostly database operations with SMTP APIs. But the 3 weeks of Go/PostgreSQL/Redis setup explains why people just pay ConvertKit $300/month. Here's the thing:…
Built an email marketing platform after paying $230/month launched on July 21, 2025 with 44 votes, #593 of 9,224 launches that month and more than 90% of that year's launches.
In plain words
Fertit is a newsletter management platform that lets users handle subscriber management, campaign sending, and preference customization while using their own email service provider. It targets cost-conscious publishers and marketers who want to avoid expensive email platforms like Mailchimp or ConvertKit. The software reduces infrastructure complexity by handling the application layer while users supply their own SMTP service, significantly lowering total costs compared to traditional email marketing platforms.
written from the facts on this page · September 2026
From the sources
In the maker’s words, at launch
Spent the last month building Fertit - basically a newsletter manager but you bring your own SMTP and skip the DevOps nightmare. All the features (subscriber management, admin dashboard, custom preferences) without the infrastructure markup. The math that broke me: Mailchimp: $230/month for 15k contacts My…
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