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AI · September 3, 2025

CA

Chibi, AI that tells you why users churn

Hey HN, I’ve been a PM for 3 years, and one hard part was always understanding why users churn, drop off and behave the way they do! Session replays had the answer, but watching hours of them was painful. I chatted with a bunch of founder friends and PMs and they too had similar troubles. So I built Chibi an AI that watches replays and tells you what’s broken, confusing, or causing drop-off. Long Term: I'm thinking if Chibi could evolve into an AI product manager co-worker that can detect and prioritize issues, think through features and even run A/B tests. Tech Stack: Elixir + Phoenix,…

In plain words

Chibi is an AI tool that analyzes session replays to identify why users churn, drop off, or encounter problems. Instead of requiring product managers to manually review hours of recordings, it automatically watches replays and surfaces broken features, confusing interface elements, and friction points causing users to leave. Built for product teams struggling to understand user behavior, Chibi aims to evolve into a broader AI product management assistant capable of prioritizing issues and running experiments.

written from the facts on this page · September 2026

From the sources

In the maker’s words, at launch

Hey HN, I’ve been a PM for 3 years, and one hard part was always understanding why users churn, drop off and behave the way they do! Session replays had the answer, but watching hours of them was painful. I chatted with a bunch of founder friends and PMs and they too had similar troubles. So I built Chibi an AI that watches replays and tells you what’s broken, confusing, or causing drop-off. Long Term: I'm thinking if Chibi could evolve into an AI product manager co-worker that can detect and prioritize issues, think through features and even run A/B tests. Tech Stack: Elixir + Phoenix, rrweb and gemini Would love to know what you think :) Happy to answer any questions too

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