Choice
Ethical Shopping Assistant
Choice launched on June 11, 2025 with 9 votes, #3,023 of 7,999 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 1 year on.
What it does
Shop ethically. Get alerts about companies with poor ethics and find ethical alternatives instantly.
Choice is a free browser extension that reveals what companies actually do behind the marketing, so you can shop by your values without hours of research.
Choice sits in your browser and shows you what a company actually funds, supports, and does — right where you’re about to spend. 192 actions in the Choice issue catalog. 24 are certified as live checks today. Political spending, election access, corporate influence, media trust, free speech, and the public positions companies fund or amplify. Choice is live on the Chrome Web Store and Firefox Add-ons. On another browser? Pick it below and we’ll email you the moment Choice lands there — one address, one browser, nothing else. The same company research and alternatives, built for Firefox. My mom wanted to make more informed choices about the companies she supported. But finding reliable…from youneedchoice.com
Does a similar job
all alternatives →
Ethical Shopper2020 · chromewebstore.google.com · ▲74Make ethical shopping choices as an informed customer.
Ethical Product Alternatives2021 · ethicalhq.com · ▲107Ethical alternative products every time you open a new tab
Intentionalist Browser Extension2021 · chromewebstore.google.com · ▲57Support small businesses and the diverse people behind them
Source: Product Hunt launch ↗
Launched alongside, June 2025
the whole month →- IM
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