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Commerce · February 15, 2021

CO. by Colgate

DTC oral beauty for Gen Z

CO. by Colgate launched on February 15, 2021 with 63 votes, #873 of 3,156 launches that month and more than 50% of that year's launches.

What it does

Colgate has launched a new DTC brand targeted for Gen Z. With an abbreviated name, CO. "reflects the edited ethos of the brand," hoping to redefine oral beauty for a new generation with an array of whitening toothpastes, mouth rinses, and whitening kits.

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Source: Product Hunt launch

Launched alongside, February 2021

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