Commerce · alternatives · 2026

24 alternatives to CO. by Colgate

DTC oral beauty for Gen Z

Below are 24 products that do a similar job, ranked by how close each is in meaning and then by launch-day votes. CO. by Colgate launched in 2021; newer entries below may have overtaken it.

1. 1
   FriendlyFace▲100

   Personalized face wear maps your face on a mask or gaiter

   2020 · friendlyface.com · its alternatives →

2. 2
   disco▲89

   Clean skincare for Men

   2019 · its alternatives →

3. 3
   Brand New Roman▲283

   The typeface entirely made up of brand logos 👨‍💻

   2018 · brandnewroman.com · its alternatives →

4. 4
   Adent (2020)▲73

   Dental care for everyone

   2020 · adent-health.com · its alternatives →

5. 5
   Dembrandt▲77

   Pulls website design tokens into standard W3C DTCG JSON

   Mar 2026 · dembrandt.com · its alternatives →

6. 6
   Jubilee▲271

   Your own beauty brand with premium white label dropshipping

   2024 · jubilee.beauty · its alternatives →

7. 7
   White-label Neobank▲91

   A-to-Z turnkey neobank for enterprises, banks and startups

   2021 · omniwire.com · its alternatives →

8. 8
   toothpaste.coffee▲226

   A 30-day challenge designed to open every mind.

   2018 · its alternatives →

9. 9
   BRITEN▲59

   The all-In-one bundled whitening kit + electric toothbrush

   2021 · bridebrite.co · its alternatives →

10. 10
    Change Toothpaste▲82

    Just like paste, without the waste

    2019 · changetoothpaste.myshopify.com · its alternatives →

11. 11
    Paletro▲116

    Enable command palette (⇧⌘P) in any application on macOS

    2020 · appmakes.io · its alternatives →

12. 12
    Goodwell Toothbrush▲77

    Open source, eco-friendly toothbrush w/a subscription plan

    2014 · crowdsupply.com · its alternatives →

13. 13
    Tooth.▲74

    Eco-Friendly oral care. Delivered

    2019 · kickstarter.com · its alternatives →

14. 14
    Riven▲77

    Skip your next dentist visit

    2022 · shopriven.com · its alternatives →

15. 15
    Ebony Crown▲83

    Curated marketplace for inclusive beauty, body & hair

    2021 · ebonycrown.com · its alternatives →

16. 16
    QicoBay C1▲62

    World’s 1st auto-restringing on-the-go flosser

    2022 · kickstarter.com · its alternatives →

17. 17
    glowup.▲59

    Teeth whitening personalized to your smile

    2020 · coastcommunityhealth.org · its alternatives →

18. 18
    Dentii▲70

    High-tech and hygienic connected toothbrush

    2018 · kickstarter.com · its alternatives →

19. 19
    Leaf & Bristle: Eco Oral Care▲5

    Cleaner ingredients. Less waste. Smarter daily oral care

    Dec 2025 · subscribepage.io · its alternatives →

20. 20
    HaloSmile▲2

    100% Peroxide-Free White Teeth Cosmetic Coating

    2018 · kickstarter.com · its alternatives →

21. 21
    innwhite▲7

    Innovation in Teeth Whitening

    2019 · its alternatives →

22. 22WL
    White Label Any Webpage▲22

    2022 · ablyhost.com · its alternatives →

23. 23
    MABLE ®▲8

    Mable® sustainable bathroom products

    2024 · brushmable.com · its alternatives →

24. 24
    CollabAI▲7

    AI-powered trends, virals, brands - matched and monetized

    Dec 2025 · creator-connect-ai.vercel.app · its alternatives →

Ranked by how close each launch is in meaning, then by votes. Prices were read from each product’s own site when checked and can change. Refine with your own description →