nowfound

Growth · February 10, 2011

CL

Craft.ly

We hatched this idea of a Kickstarter + Groupon + Etsy model last week, threw up a super simple landing page that day, then launched a more detailed landing page last night. What do you think of the idea as a whole? The landing page itself? Since the Etsy / crafting world is so large and diverse, we're really trying to focus on the sharing of our site to get the word out. We are doing some minimal google ads and will be doing various tests to see what brings in the best traffic and converts the best. Interestingly enough, good old fashioned twitter searching with hand authored tweets has had…

Craft.ly launched on February 10, 2011 with 10 votes, #49 of 163 launches that month and more than 50% of that year's launches.

In plain words

Craft.ly combines crowdfunding, group buying, and marketplace elements for the crafting community. The platform allows artisans and craft enthusiasts to launch projects, offer group discounts, and sell handmade items in one space. The founders are testing various traffic strategies, including Google Ads and Twitter outreach, to reach the diverse crafting audience and optimize conversions.

written from the facts on this page · September 2026

From the sources

In the maker’s words, at launch

We hatched this idea of a Kickstarter + Groupon + Etsy model last week, threw up a super simple landing page that day, then launched a more detailed landing page last night. What do you think of the idea as a whole? The landing page itself? Since the Etsy / crafting world is so large and diverse, we're really trying…

Does a similar job

all alternatives →
  • Artstarter2016 · ▲158

    Kickstarter for unique art!

  • IB
    I built a fair alternative to Product Hunt for indie makers2025 · ▲246

    I’m an indie maker, just like many of you. A few months back, I launched a product on one of the big platforms, and... nothing. It got buried under dozens of other launches within hours. All that work, all that excitement is gone in the blink of an eye. No one even saw it. It stung. I wasn’t mad, well, maybe a little but mostly, I just felt invisible. The truth is, indie makers like me don’t have big teams or budgets to fight for visibility. We rely on genuine support and connections. I couldn’t stop thinking about how many great ideas never get the attention they deserve because they’re…

  • Fund on Etsy2015 · etsy.com · ▲160

    Crowdfunding for creative handmade products

  • Crowd Loot2014 · ▲114

    Product Hunt for Kickstarter Projects

  • Should I Make This?2019 · shouldimakethis.com · ▲364

    Share ideas and get feedback and followers 💭👣

  • Celery Launch2015 · trycelery.com · ▲103

    Crowdfunding without Kickstarter or Indiegogo

More growth this month

the category →
  • wallhop is a free paywall bypass. Paste any article link to read it without paywall popups, ads or clutter. No signup, no extension. A simple 12ft.io alternative.

    Growth · 11d ago · wallhop.io

  • Prefer▲201

    The execution layer for AEO

    Growth · 22d ago · tryprefer.com

  • MakerMap▲197

    A living map of makers and what they’re building

    Growth · 26d ago · makermap.lol

Source: Show HN post ↗ · launch text quoted in part

Launched alongside, February 2011

the whole month →