nowfound

Growth · February 10, 2011

CL

Craft.ly

We hatched this idea of a Kickstarter + Groupon + Etsy model last week, threw up a super simple landing page that day, then launched a more detailed landing page last night. What do you think of the idea as a whole? The landing page itself? Since the Etsy / crafting world is so large and diverse, we're really trying to focus on the sharing of our site to get the word out. We are doing some minimal google ads and will be doing various tests to see what brings in the best traffic and converts the best. Interestingly enough, good old fashioned twitter searching with hand authored tweets has had…

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What it does

In the maker’s words, at launch

We hatched this idea of a Kickstarter + Groupon + Etsy model last week, threw up a super simple landing page that day, then launched a more detailed landing page last night. What do you think of the idea as a whole? The landing page itself? Since the Etsy / crafting world is so large and diverse, we're really trying to focus on the sharing of our site to get the word out. We are doing some minimal google ads and will be doing various tests to see what brings in the best traffic and converts the best. Interestingly enough, good old fashioned twitter searching with hand authored tweets has had a super successful conversion rate. Well above 50%. Anyways, there it is in all it's glory. We are very much interested in ideas for bringing in traffic, and increasing conversions. Thanks!

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