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Life & fun · August 28, 2016

Creator Lab - #3 - 17M Users & Zero Investment: The Story Behind Mixcloud

The story behind Mixcloud

Creator Lab - #3 - 17M Users & Zero Investment: The Story Behind Mixcloud launched on August 28, 2016 with 63 votes, #1,112 of 3,856 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

In this podcast, Nico Perez (co-founder of Mixcloud), speaks to Bilal on how Mixcloud bootstrapped their way to 17M users with zero outside investment.

Nico Perez sits down to discuss the humble beginnings of Mixcloud, now a major platform with 17M unique visitors a month. In an age of making record losses but still having billion-dollar valuations – Mixcloud has taken a unique path. They have raised zero outside investment to date, are a profitable business, and operate with only 6 engineers and 12 full-time employees. Part DJ, part breakdancer, part entrepreneur, part change-maker and deep thinker – Nico embodies the essence of what we call “Creators” on this podcast. 1) Living in a warehouse and having no internet connection – many people say they “had no money” when they started, but Mixcloud…from creatorlab.fm

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