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Life & fun · August 4, 2015

Designing for Performance

Designing while weighing aesthetics and speed

Designing for Performance launched on August 4, 2015. The site was still online in September 2026, 11 years on.

What it does

This practical introduction to web performance helps you approach projects with page speed in mind, showing you how to test and benchmark design choices against page speed.

As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements have an enormous impact on page load time and the end-user experience. In this practical book, Lara Callender Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical. Lara is donating all of the proceeds from the book to various charities focused on supporting marginalized people in tech, including Girl Develop It , Women Who Code , Black Girls Code , #YesWeCode , Latinas in STEM , Hack the Hood ,…from designingforperformance.com

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