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Life & fun · November 14, 2015

Evil By Design

57 persuasive design patterns

Evil By Design launched on November 14, 2015 with 64 votes, #1,256 of 4,108 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

Read a sample chapter FREE ( 2.5Mb PDF ) – all I ask in return is that you tweet about it like this . “Illuminating, amusing, and a genuine page-turner. Will give you insight into ways you have been tricked and, even better, give you the tools to persuade others either for evil or, if you really must, for good.” — Bruce “Tog” Tognazzini , author of Tog on Interface and Tog on Software Design “The more I read in @uxgrump’s new book, Evil By Design, the more I like it. Please don’t read it. Then I’ll have a competitive advantage.” — Alan Cooper , author of About Face and The Inmates are Running the Asylum Learn how companies make us…from evilbydesign.info

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