Fender Acoustic Amplifier by IDEO

What it does

Balancing high-tech performance with the warm, natural sound of acoustic for an iconic brand.

After gathering insights from amateurs, professionals, music magazine editors, and producers, the team explored portability, storage, materiality, and form through a series of early prototypes that they tested with users. While most acoustic amps in the market don’t look all that different from their electric cousins, the new Fender product line reflects the pure, natural sound at the core of acoustic. This new line of amps uses a unique manufacturing technique with bent plywood that’s new to acoustic amp design. Not just a design statement, the innovation also improves sound quality. The acoustic amps were also designed with simple, intuitive controls, and with illuminated features that…from ideo.com

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