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AI · August 20, 2026

Formala

AI receptionist for small business websites.

What it does

Formala is an AI front desk for your website. It greets every visitor, answers, books appointments into your own calendar, and drops ready-to-call leads in your inbox — 24/7, from one line of code. Free 30-day trial.

Formala is an AI receptionist for your website. It greets every visitor, answers, books appointments into your own calendar, and drops ready-to-call leads in your inbox, 24/7, from one line of code. Free plan, no card.

Every inquiry gets answered the moment it arrives — 2pm with your hands full, 2am with nobody there. Formala asks what you’d ask, books what it can, and emails you the rest. Lives on your website. Reaches you by email — nothing to install. Booked Wednesday 2:30pm. 8 Kestrel Way, second year running. Four emails across one Tuesday. Two of them booked themselves while you were under someone's sink. Nobody is watching the website, because there is nobody spare to watch it. The inquiry arrives while you are up a ladder, mid-appointment, or driving between jobs, and a customer who does not hear back does not complain about it. They just try the next name on the list. Formala is built for that,…from formala.ai

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