FTD Calculator by Anaxeo
Financial modeling tool for high-risk media buying
What it does
Free calculator: turn ad spend into impressions, clicks, registrations and first-time deposits. See cost per FTD, ROAS and which lever moves the result most.
Impressions become clicks, clicks become registrations, registrations become deposits — and each step throws most of them away. Move the sliders and watch where your money stops being money. No benchmarks are supplied and nothing is stored. Put in your own numbers, or the numbers somebody has promised you, and see whether the arithmetic survives. A ten percent improvement to each input, measured against deposits. A cheap cost per registration means nothing if the registration to deposit rate is low. The only cost that matters is the one attached to money arriving. More on FTD-measured campaigns . Delivery systems need a reasonable volume of conversion events to stabilise. Too few and the…from anaxeo.com
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