FuelUp
Put your brand on a race car and a trackside billboard
What it does
Buy fuel and get your own race car on the track, wrapped in your branding, plus a billboard slot that keeps rotating back into view. The more you fuel, the higher you climb the all time leaderboard. $1 per minute of driving. No account, no sales call.
A race car drives for as long as someone pays for fuel. $1 = 1 kilometer and 60 seconds of your livery on the car. Goal: one lap around the Earth.
Minimum $2. 2 km on the odometer, and 2 minutes with your logo and colors on the car. Your name, one line about what you do, and a link out. It goes into the sitemap and it stays there. Your time on the car runs out. The page does not come down with it. Body, wing and flank repaint the moment your window opens, with your logo where a real sponsor logo would sit. That is the part worth screenshotting, and it is on the page everyone lands on first. Money buys length here, not priority. Whoever pays first drives first, so a $500 order cannot push you out of your window. It waits behind you and then drives for eight hours. Every order gets opened and read before it reaches the car: the domain,…from fuelup.lol
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Launched alongside, August 2026
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