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Life & fun · February 9, 2019

Harper Wilde

D2C bras with hassle-free, at-home try-ons

Harper Wilde launched on February 9, 2019 with 87 votes, #401 of 3,290 launches that month and more than 75% of that year's launches. The site was still online in September 2026, 7 years on.

What it does

Bra shopping without the BS. Harper Wilde, an online bra startup founded in 2017, offers three lines of bras in dozens of sizes via an at-home try-on service à la Warby Parker, with free shipping and returns.

Exceptionally comfortable bras and underwear you’ll reach for every day. Designed to be forgotten. Impossible to live without.

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