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Life & fun · December 22, 2015

Hidden Brain - Christmas

Why do we give? Can we do it better?

Hidden Brain - Christmas launched on December 22, 2015 with 58 votes, #1,453 of 3,505 launches that month and more than 50% of that year's launches. The site was still online in September 2026, 10 years on.

What it does

This is the time of year for giving—whether that’s a holiday gift for someone we love, or a charitable donation to a good cause. But why do we give? And how can we do it better? This week on Hidden Brain: how to be more generous, get your friends and family what they actually want, and why it’s okay to regift.

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